Tor des Geants

Endurance Trail 330 km - 24000m D+11-18 September 2016




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Birra Menabrea

Tue, 05/06/2018 - 15:18 -- Visitatore (not verified)

Birra Menabrea

Birra Menabrea, the oldest active Italian brewery, is headquartered in Biella and, with its 172 years of activity, is one of the most famous and appreciated beer brands on the Italian and foreign markets.
The peculiarity of Birra Menabrea derives first of all from the very pure water of the nearby Biella Alps, known for their deep source over 1,500 meters, and the high quality of the raw materials used treated with avant-garde production processes, a further reason for the brand's pride .
Synonymous with Italian excellence in the world, the Biella company has always supported exclusive collaborations in the world of art, design and outdoor sports.
"We believe in the ethics of sport and its values" says Franco Thedy, fifth descendant of the Menabre -Thedy family and CEO of Birra Menabrea "To this is added a strong link with the Valle d'Aosta territory, to be found in the history of my family. With these sponsorships, we are proud not only to be alongside those who participate in the races, an index of commitment and personal challenge, but also of the organization that through these events enhances and makes known the beautiful landscapes of the territory. "

Menabrea beer is concentrated on product lines dedicated to the best restaurants and the main distribution chains, in particular the Menabrea line the 150th is declined in 5 styles (blonde, amber, strong, red, weiss) the Top Restaurant dedicated to the world of quality catering the Christmas Beer and recently the Pils in cans.
Since 2016 Menabrea has opened "Casa Menabrea", the museum dedicated to its history that today is part of Museimpresa Association founded by Assolombarda and Confindustria.